Yoga Jeans Brand
Yoga jeans is a brand committed to an ethical and sustainable lifestyle, which unites. In fact, it is a system of uniting the physical, mental, spiritual, and emotional wellbeing. It is a holistic approach to life that is synonymous with our concept as a brand. When designing our jeans, measuring the impact each garment has on the earth and its inhabitants is a fundamental part of the process. We believe in spreading good energy and positive karma in all we do.
We are constantly improving our practices with the goal to reduce our carbon footprint, minimize waste, and work towards a circular economy. Every stage of the process from the sourcing of materials, concept, design, finishing, to the final stages of shipping and logistics – all aspects of our processes are evaluated and strategically calculated with our ecological footprint in mind. That being said, we’re not perfect - But we strive to better our practices and be more transparent about how we operate.
How Yoga Jeans was created
Co-founder Eric Wazana’s passion for denim was sparked when he was a kid – a kid who refused to accept the status quo. As a teenager, every year before school started, his mom would buy him a new pair of jeans. Eric would immediately start beating them up against the sidewalk, roughing them with sandpaper, and making little tears with scraps of Coca-Cola bottle caps to age them. They weren’t right until they were comfortable and vintage looking.
From these early experiments in distressing emerged Eric’s love for denim and the idea to create a company of his own. His enthusiasm soon spread to his little brother, Jacob, and before long the two Wazana brothers set out to create the most comfortable jeans in the world.
After studying women’s natural curves and body movements, the Wazana brothers deconstructed traditional denim patterns and fabrics. They remade them as a new pair of jeans, so comfortable and flexible that a woman could actually practice yoga in them. That’s how Yoga Jeans® was born.
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